Umaluma Ice Cream
Concept designs for a sugar free branding of ice-cream that was meant to be minimalist while still eye catching.
Starting out
For the base idea’s, we had to decide between a few different ideas first. This was the first attempt. When we first were establishing the idea of what we wanted to achieve with the branding, we went with this idea first.
Next Idea
The next set up was based on some even more minimalist approaches, where we wanted the colour to stand out with in the font and keep the rest of the design clean.
Final Product
After we arrived at the approval of the minimalist design for the label, it was just a matter of adding in the different types of flavors as well as the extra information!